MAKING EVERYDAY DELICIOUSLY DELIGHTFUL FOR YOU

A loyalty program brought to you by BreadTalk and Toast Box, that rewards you with delightful savings and perks at over 100 outlets islandwide in Singapore.

Register and purchase a card to uncover these delights immediately!

BE OUR FRIEND TODAY!

 

 
REWARDING EXPERIENCE JUST FOR YOU

Be a friend of BreadTalk Rewards and start enjoying these
delightful perks, with $0 membership fee required!

Value Deals
Exclusively for Friends of BreadTalk Rewards. Find out more.
Welcome Gifts
Buy 1 get 1 free bun/kopi.
Find out more.
Birthday Privileges
Receive e-vouchers in your birthday month.
 
Convenient Cashless Payment
Make cashless payment with a digital wallet on your mobile. You can even track your transactions!

 

Wait no more. Register and
BE OUR FRIEND TODAY!

 

 
Enjoy 20% off while showcasing your creativity at The Icing Room!

Design your own cake, or indulge in the store’s cake selection which includes a delightful rainbow cake and adorable animal-shaped cakes.

Present your BreadTalk Rewards card/e-card to enjoy
20% off these treats at The Icing Room at
nex@Serangoon (#B2-58/59) or Jurong Point (#B1-105).

For card holders only

Find out more

*Terms and conditions apply.

 
Enjoy 20% off freshly baked treats at
Bread Society!

Pick up breads and pastries made with classic time-honoured baking techniques, and created using an abundance of quality ingredients such as dark rye, wholemeal flour, and fresh fruits.

Present your BreadTalk Rewards card/e-card to enjoy
20% off your purchases at Bread Society at ION Orchard
(#B4-08/09).

For card holders only

Find out more

*Terms and conditions apply.

 



 
ALSO AVAILABLE ON MOBILE
1
Download BreadTalk® REWARDS
from App Store or Google Play
     
2
Register to create your BreadTalk Rewards account
3
Select "Purchase New Card" or "Link Existing Card"
if you already have a BreadTalk Rewards card
4
Complete the steps and you're done!

 

Welcome gifts will be loaded upon successful purchase of card and registration.
Limited to 1 sets of gifts per account

HOW TO ENJOY THE GREAT VALUE IN-STORE
PHYSICAL CARD
1
Simply present your card at the cashier
2
Inform us that you would like to use your
stored value or e-vouchers to make payment
E-CARD
1
Launch BreadTalk® REWARDS
or sign in here
2
Select "Pay" to launch QR code
3
Inform us that you would like to use your
stored value or e-vouchers to make payment
4
Scan QR code to make payment
 
FAQS

Please select the relevant topic below for us to assist you better.

  • GENERAL INFORMATION
    1. What is BreadTalk Rewards?
    BreadTalk Rewards is a loyalty program that rewards our customers when they shop or dine at BreadTalk or Toast Box stores in Singapore. With BreadTalk Rewards card/app, you can make payments conveniently using the stored value in the card/app. In addition, when you register with us, you’ll get to enjoy exclusive perks and privileges!

    2. Where can I purchase a BreadTalk Rewards card?
    The BreadTalk Rewards card is available for purchase at more than 100 BreadTalk and Toast Box stores in Singapore. Alternatively, just download the BreadTalk Rewards mobile app from Apple App Store or Google Play store, or online at www.breadtalkrewards.com.
    *excluding Toast Box at Marina Bay Sands and outlets in Food Republic or Food Opera (313@Somerset L5, Causeway Point L4, ION, Manulife Centre, Parkway Parade, VivoCity L3 and Wisma Atria)

    3. What are the benefits of registering as a Friend of BreadTalk Rewards?
    Upon successful registration and linking of card, you can start enjoying exclusive treats and privileges. Enjoy convenient cashless payments, value deals and keep track of your rewards at your fingertips!

    In addition, we are giving you the following welcome gifts for every successful registration and linking of physical card / purchase of e-card through our website or mobile app:

    • Buy 1 get 1 free bun from BreadTalk#
    • Buy 1 get 1 free kopi from Toast Box#
    • Birthday Privileges^; and
    • Friend of BreadTalk Rewards perks from time-to-time.
    #Limited to 1 item, one-time redemption via e-voucher. E-vouchers are valid for one-time use within the first month upon successful sign up and linking of card / purchased an e-card. For buns $2.10 and below from BreadTalk and small hot beverage from Toast Box.
    ^Valid on your birthday month only.
    All e-vouchers are not valid with any other discounts, promotions, merchandise and set meals.

    4. Must I register to be a Friend of BreadTalk Rewards?
    Be a registered Friend of BreadTalk Rewards to:
    • Enjoy exclusive perks and promotions!
    • Manage your card(s) and transactions through the BreadTalk Rewards portal / app; and
    • Protect your account balance in case of lost or stolen card.
    Alternatively, if you do not register as a Friend of BreadTalk Rewards, you can still use the bun or kopi packages purchased on the card or the stored value on the card to make payment for your purchases.
    However, we encourage you to register with us as there are exclusive perks for Friends of BreadTalk Rewards, so better register ya!

    5. Is there a membership fee?
    There is no membership fee to sign-up. This program is our way of thanking our loyal customers for their support. Simply download BreadTalk Rewards app, purchase an e-card, load it with stored value or Buns / Kopi packages, or link the physical card that you have and you are good to go!

    6. Is there a mobile application that I can use to keep track of my membership and account?
    If you have registered your card, you may check and keep track of your stored value, e-vouchers, and account details via our BreadTalk Rewards mobile app, or www.breadtalkrewards.com.
    Our BreadTalk Rewards app can be downloaded from App Store and Google Play.

    7. How do I register to be a Friend of BreadTalk Rewards?
    Without a physical card
    1. Simply download BreadTalk Rewards app.
    2. Create an account;
    3. Select ‘Purchase New Card’; and
    4. Select either
      1. Top-up amount preferred; or
      2. Purchase BreadTalk Buns or Toast Box Kopi e-voucher package (12 for $18.60)
    Bravo! You’re done!

    With a physical card
    1. Simply download BreadTalk Rewards app.
    2. Create an account; and
    3. Select ‘Link existing card’ to add your physical card to your account
    4. Enter your 16-digit BreadTalk Rewards card number and 8-digit security code
    Bravo! You’re done!

    8. Will there be a physical card issued to me after I sign up and purchase an e-card online?
    No physical card will be given if you sign up and purchase an e-card via BreadTalk Rewards app. The e-card has exactly the same functions as a physical card, but with added convenience as it is accessible on your mobile phone through our BreadTalk Rewards app or www.breadtalkrewards.com.

    9. I have registered as a Friend of BreadTalk Rewards. Do I still need to keep the physical card if I already have the mobile e-card?
    The physical card can still be used for your purchases but using your e-card is cooler and more convenient, right?

    10. How do I start using my BreadTalk Rewards e-card to redeem my e-vouchers?
    You may start using your e-card through our BreadTalk Rewards app. Present your e-card, inform our staff that you'd like to use your e-vouchers or stored value when you make your purchases in-store, and make payment with a scan of the QR code.

    11. I recently purchased a BreadTalk Rewards card. What should I do with it?
    Awesome! Now all you have to do is to register here and start enjoying the perks. You can also start using the card to make payment for your purchases.

    12. How do I get the ‘Buy 1 Get 1 Free’ BreadTalk Bun & Toast Box Kopi e-vouchers?
    Take your pick from the following ways:

    Physical Card
    Purchase a physical BreadTalk Rewards card in-store, create an account through our mobile app or www.breadtalkrewards.com, and link your card to your account. The e-vouchers will be loaded upon successful registration and linking of card.

    E-card
    Sign up as a Friend of BreadTalk Rewards through our mobile app or www.breadtalkrewards.com, purchase an e-card, and the ‘Buy 1 Get 1 Free’ e-vouchers will be loaded into your account.

    13. Are both physical and e-cards eligible for the ‘Buy 1 Get 1 Free’ BreadTalk Bun & Toast Box Kopi e-vouchers?
    Yes, please refer to point #12 on how to receive the e-vouchers.

    14. Are the ‘Buy 1 Get 1 Free’ BreadTalk Bun & Toast Box Kopi e-vouchers issued on a per card basis?
    The welcome gifts, which comprise the ‘Buy 1 Get 1 Free’ BreadTalk Bun & Toast Box Kopi e-vouchers are issued per account, not by per card purchased.

    15. Where can I top-up value to my account?
    You can sign in to your account and top-up online, or visit any of our BreadTalk/Toast Box* stores to add value to your card.
    *excluding Toast Box at Marina Bay Sands and outlets in Food Republic or Food Opera (313@Somerset L5, Causeway Point L4, ION, Manulife Centre, Parkway Parade, VivoCity L3 and Wisma Atria)

    16. What are the payment methods available for top-up/purchasing packages?
    We accept VISA and MasterCard when you make purchases through our website or app. Payment methods may differ in stores.

    17. Can I top up the same card with stored value and what are the minimum and maximum amounts that I can top-up?
    Yes, you may. The minimum top-up value in one transaction is S$20 and it increases in denominations of S$20. You can top-up a maximum of S$100 in one transaction. A maximum value of S$300 may be stored on any BreadTalk Rewards card at any given time.

    18. What are the promotional packages available in the program?
    With the BreadTalk Rewards card, you can purchase e-voucher packages to enjoy 12 buns* from BreadTalk or 12 cups of small hot beverages* from Toast Box at a value deal of $18.60.

    *For buns $2.10 and below, and small hot beverages only. Valid for four (4) months from date of purchase. Promotional items not included.

    19. Is the BreadTalk Rewards card transferrable?
    Once registered, the BreadTalk Rewards card is not transferrable and cannot be unlinked as it is linked to your account.

    20. Where can I find information on the latest promotions for Friends of BreadTalk Rewards?
    If you are a registered Friend of BreadTalk Rewards, you will be notified on promotions via email. Alternatively, you may visit our website or app for updates on the latest deals/promotions.

    21. What should I do if I have lost my BreadTalk Rewards card?
    The BreadTalk Rewards card is to be treated like cash. It cannot be replaced if lost, stolen or destroyed unless you have registered it and reported the loss. You may also report your lost card by calling this number (+65) 6747 1211 and our customer service team will assist you.
    If you have registered your BreadTalk Rewards card, you can select “Report Lost Card” here:
    • Sign in to your BreadTalk Rewards account;
    • Upon successful notification of your lost card, we will suspend your remaining balance on that card; and
    • Our friendly team will be in touch with you for verification and arrangements for a replacement card where appropriate

    22. What is the validity of my BreadTalk Rewards card?
    The BreadTalk Rewards card has no expiry date but the stored value on the card expires two (2) years from the date of your last top-up whilst the e-vouchers are valid per the expiry date stated.

    23. Will my credits/e-vouchers expire if I do not use them for a long time?
    All of our e-vouchers come with expiry dates. The stored value on your BreadTalk Rewards card expires 2 years from the date of the last top-up.

    24. Where can I check the expiry dates of my stored value/vouchers?
    Sign-in to your account via mobile app or website and head to the “Vouchers Available” tab.

    25. What happens if my stored value/e-vouchers expire?
    We are unfortunately unable to refund any stored value or allow the redemption of any e-vouchers that have expired.

    26. Can I top-up stored value or purchase e-vouchers for another Friend of BreadTalk Rewards?
    You can purchase e-vouchers as a gift and send them to another Friend of BreadTalk Rewards through our portal or app. Simply head to “E-Gift” to shop away!

    27. Can my BreadTalk Rewards Card/App be used in BreadTalk or Toast Box outlets outside of Singapore?
    You will not be able to use the card outside of Singapore yet as this is a rewards program unique to our geographical location at the moment.

    28. What is the difference between this BreadTalk Rewards card and the Toast Box Kopi Card?
    The BreadTalk Rewards program provides more value such as the ‘Buy 1 get 1 Free’ e-vouchers (for new user only) and birthday privileges as well as the convenience of cashless payments with the mobile app. You can also use it at over 100 BreadTalk and Toast Box outlets islandwide in Singapore.

  • ACCOUNT INFORMATION
    29. How can I view my account summary and transaction history?
    Your account information is updated real-time. You may view your account information by signing-in through this page.

    30. How do I update my personal particulars?
    Simply head over to the “My Profile” tab!

    31. Is it possible to have more than one (1) BreadTalk Rewards card? 
    Yes, you may register up to ten (10) BreadTalk Rewards cards with one account.

    32. What brands can the BreadTalk Rewards card be used at?
    The BreadTalk Rewards card can be used at all BreadTalk and Toast Box stores* in Singapore only.
    *Excludes Toast Box at Marina Bay Sands and outlets within Food Republic & Food Opera (313@Somerset L5, Causeway Point L4, ION, Manulife Centre, Parkway Parade, VivoCity L3 and Wisma Atria)

    33. I still have the Toast Box Kopi Card. what do I do with it?
    You may continue to use the kopi vouchers in your Kopi Card within the validity period until they are used up, as the kopi vouchers are not transferrable to the BreadTalk Rewards card. Meanwhile, you can download our App and register to be a Friend of BreadTalk Rewards and enjoy the same kopi voucher package on the BreadTalk Rewards card too! Good things are never enough!

  • CONTACT US
    If you have further questions and can’t find your answers here, drop us a note at friends@breadtalk.com or call us at (+65) 6747 1211. We will come back to you soon!