REWARDING EXPERIENCE JUST FOR YOU

Be a friend of BreadTalk Rewards and start enjoying these
delightful perks, with $0 membership fee required!

Value Deals
Exclusively for Friends of BreadTalk Rewards. Find out more.
Welcome Gifts
Buy 1 get 1 free bun/kopi.
Find out more.
Birthday Privileges
Receive E-vouchers during your birthday month.
Find out more.
Convenient Cashless Payment
Make cashless payment with a digital wallet on your mobile. You can even track your transactions!

 

Wait no more. Register and
BE OUR FRIEND TODAY!

 

 
 
 
 
 
 

 



 
ALSO AVAILABLE ON MOBILE
1
Download BreadTalk® REWARDS
from App Store or Google Play
     
2
Register to create your BreadTalk Rewards account
3
Select "Purchase New Card" or "Link Existing Card"
if you already have a BreadTalk Rewards card
4
Complete the steps and you're done!

 

Welcome gifts will be loaded upon successful purchase of card and registration.
Limited to 1 sets of gifts per account

HOW TO ENJOY THE GREAT VALUE IN-STORE
PHYSICAL CARD
1
Simply present your card at the cashier
2
Inform the cashier if you would like to use your stored value OR e-vouchers for payment
E-CARD
1
Launch your "BreadTalk Rewards" APP
2
Select "Pay"
3
Flash QR Code to make payment
4
Inform the cashier if you would like to use your stored value OR e-vouchers for payment
 
FAQS

Please select the relevant topic below for us to assist you better.

  • GENERAL INFORMATION
    1. What is BreadTalk Rewards?
    BreadTalk Rewards is a loyalty program that rewards our customers when they shop or dine at BreadTalk or Toast Box stores in Singapore. With BreadTalk Rewards card/app, you can make payments conveniently using the stored value in the card/app. In addition, when you register with us, you’ll get to enjoy exclusive perks and privileges!

    2. Where can I purchase a BreadTalk Rewards card?
    The BreadTalk Rewards physical card is available for purchase at more than 100 BreadTalk and Toast Box stores* in Singapore. Alternatively, you may also choose to get an e-card from the BreadTalk Rewards Mobile App available on Apple App Store or Google Play store, or from our web portal at www.breadtalkrewards.com.
    *excluding Jewel Changi Airport, Toast Box at Marina Bay Sands and outlets in Food Republic or Food Opera (313@Somerset L5, Causeway Point L4, ION, Manulife Centre, Parkway Parade, VivoCity L3 and Wisma Atria)

    3. Must I register to be a Friend of BreadTalk Rewards to use the card?
    No, it is not necessary for you to register as a Friend of BreadTalk Rewards to redeem the bun/kopi packages or the stored value on your card but we do encourage you to register with us as you will be entitled to:
    • Enjoy exclusive perks and promotions
    • Manage your card(s) and transactions through the BreadTalk Rewards portal / app; and
    • Protect your account balance in case of lost or stolen card.


    4. What are the benefits of registering as a Friend of BreadTalk Rewards?
    Upon successful registration and with a minimum of 1 transaction made on your account, you can start enjoying secured cashless payments, value deals and keep track of your rewards at your fingertips!

    In addition, you will also be entitled to the following welcome treats* and privileges:

    • 1-for-1 Bun E-vouchers from BreadTalk1
    • 1-for-1 Kopi E-vouchers from Toast Box2
    • Birthday Privileges^; and
    • Seasonal Deals
    #Limited to 1 set of welcome treats per member. Each e-voucher is valid for one-time use only and must be redeemed within the first month upon successful registration and linking of card / purchased e-card.
    1Applicable to buns priced at $2.30 and below, excluding promotional or set menu items
    2Applicable to small hot beverages only. For other serving sizes or cold beverage selections, a top-up is required. ^Only valid for birthday month.

    5. Is there a membership fee?
    There is no membership fee required.

    6. Is there a mobile application that I can use to keep track of my membership and account?
    If you have registered your card on your account, you may access your stored value, e-vouchers, and account details via our BreadTalk Rewards Mobile App or via our web portal at www.breadtalkrewards.com.
    The BreadTalk Rewards Mobile App is available for download on App Store and Google Play.

    7. How do I register to be a Friend of BreadTalk Rewards?
    Without a physical card
    1. Simply download BreadTalk Rewards app.
    2. Create an account;
    3. Select ‘Purchase New Card’ or ‘Buy Packages’ and then proceed to select your preference:

      1. Top-up amount preferred; or
      2. $18.60 BreadTalk Buns or $18.60 Toast Box Kopi E-Package
    Bravo! You’re done!

    With a physical card
    1. Simply download BreadTalk Rewards app.
    2. Create an account; and
    3. Select ‘Link existing card’ to add your physical card to your account
    4. Enter your 16-digit BreadTalk Rewards card number and 8-digit security code
    Bravo! You’re done! Alternatively, you may also download the registration guide here

    8. Will there be a physical card issued to me after I sign up and purchase an e-card online?
    No physical card will be issued if you sign up and purchase an e-card online via our BreadTalk Rewards Mobile App or web portal at www.breadtalkrewards.com. The e-card works the same way as a physical card but with added convenience as your credits are accessible via the BreadTalk Mobile App on your mobile phone.

    9. I have registered as a Friend of BreadTalk Rewards. Do I still need to keep the physical card if I already have the mobile e-card?
    Yes, you can, as the physical card will come in handy in the event if you have forgotten your login details for your Mobile App.

    10. How do I start using my BreadTalk Rewards e-card to redeem my e-vouchers?
    To redeem your vouchers, simply launch the BreadTalk Rewards Mobile App and click on “Pay” on the wallet page and flash the QR Code shown on the screen to the cashier during payment and inform the cashier on which e-vouchers you would like to redeem for your purchase.

    10. How do I start using my BreadTalk Rewards e-card to redeem my E-Vouchers?
    To redeem your vouchers, simply launch the BreadTalk Rewards Mobile App and click on “Pay” on the wallet page and flash the QR Code shown on the screen to the cashier during payment and inform the cashier on which e-vouchers you would like to redeem for your purchase.

    11. I recently purchased a BreadTalk Rewards card. What should I do with it?
    Awesome! Now all you have to do is to register here and start enjoying the perks. You can also start using the card to make payment for your purchases.

    12. How do I get the ‘Buy 1 Get 1 Free’ BreadTalk Bun & Toast Box Kopi e-vouchers?
    To receive your welcome e-vouchers, please proceed to perform either of the steps below:
    Without a physical card
    1. Purchase a Physical Card at any participating BreadTalk or Toast Box stores if you don’t have one

    2. Create an account through our mobile app or via our web portal at www.breadtalkrewards.com and link your card by keying in the 16-digit card number and 8-digit security code to your account. The e-vouchers will be loaded upon successful registration and linking of card.
    3. Purchase a Package OR purchase a new card with top-up to secure an e-card

    4. Sign up as a Friend of BreadTalk Rewards through our Mobile App or via our web portal at www.breadtalkrewards.com. Make a purchase of a Kopi/Bun Package OR purchase a new card with top-up, and the ‘1-for-1 Bun and Kopi’ e-vouchers will be loaded into your account upon successful purchase.


    13. How many sets of 1-for-1 Welcome E-Vouchers will I receive if I link multiple cards to my account?
    Only 1 set of 1-for-1 Welcome e-vouchers will be issued per mobile number registered with us, regardless of the number of cards/e-cards linked.

    14. Where can I top up the stored value in my card?
    If you have registered an account with us, you can sign in to your account via the Mobile App or via the web portal at www.breadtalkrewards.com and perform the top-up online. Alternatively, you can also visit any of the participating BreadTalk/Toast Box* stores to perform the top-up to your card.
    *excluding Jewel Changi Airport, Toast Box at Marina Bay Sands and outlets in Food Republic or Food Opera (313@Somerset L5, Causeway Point L4, ION, Manulife Centre, Parkway Parade, VivoCity L3 and Wisma Atria)

    15. What are the payment modes available for top-up and purchasing of packages?
    For in-store purchases*
    VISA / MasterCard / GrabPay / Cash / Nets / BreadTalk Rewards Stored Value
    *Payment methods may differ in selected stores.

    For Mobile App/Web Portal purchases^
    VISA / MasterCard
    ^More payment modes will be made available soon.



    16. Can I perform the top up on the same physical card or e-card?
    Yes. The physical card and e-card can be used for lifetime as long as a stored value top-up is performed regularly on the physical card/e-card every year.

    17. What are the minimum and maximum amounts I can top-up?
    Top-ups are available in denominations of S$30, S$50 and S$100, with S$30 being the minimum value and S$100 being the maximum value per transaction. Each card can store up to a maximum of S$300 at any given time. If any top-ups cause the stored value in the card to exceed S$300, your top-up transaction may be rejected by the system.

    18. What are the promotional packages available in the program?
    With the BreadTalk Rewards card, you will be able to access the following value deals:
    1. BreadTalk Bun E-Package1
    2. Toast Box Kopi E-Package2

    Both Packages are valid for four (4) months from date of purchase.

    1Bun E-Package includes 12X Bun E-Vouchers. Can be used to redeem regular buns priced at $2.30 and below, excluding promotional or set menu items.
    2Kopi E-Package includes 12X Kopi E-Vouchers. Can be used to redeem any small hot beverages. For other serving sizes or cold beverage selections, you will be required to pay a top-up.

    19. Is the BreadTalk Rewards physical card/e-card transferrable?
    Once registered under your account, the BreadTalk Rewards physical card/e-card cannot be transferred or unlinked.

    20. Where can I find information on the latest promotions for Friends of BreadTalk Rewards?
    If you have registered for an account and have subscribed to our newsletter, you will be notified of our latest promotions via email or in-app notifications. Alternatively, you may login to your Mobile App account or visit our web portal at www.breadtalkrewards.com to view our latest deals/promotions.

    21. What should I do if I have lost my BreadTalk Rewards card?
    The BreadTalk Rewards card should be treated like cash. It cannot be replaced if lost, stolen or destroyed unless you have registered it and reported the loss immediately. To report loss of card, kindly call our hotline at (+65) 6747 1211 and our customer service team will assist you.

    Alternatively, if you have registered and linked your BreadTalk Rewards card, you can login to your Mobile App and select “Report Lost Card”.

    Upon successful notification of your lost card, your card will be suspended with immediate effect. Our friendly team will be in touch with you for verification and a re-issuance of e-card will be made where appropriate.

    22. What is the validity of my BreadTalk Rewards physical card/e-card?
    The BreadTalk Rewards physical card/e-card will expire in two (2) years from the date of your last stored value top-up. To extend the validity of the card, , it is recommended to perform a stored value ($) top-up regularly every year to extend the validity of your BreadTalk Rewards physical card/e-card.

    23. Will my stored value/e-vouchers expire if I do not use them for a long time?
    All stored value and e-vouchers do come with expiry dates. The stored value on your BreadTalk Rewards card will expire in 2 years from the date of your last top-up and the e-vouchers will expire in 4 months from the date of purchase.

    24. Where can I check the expiry dates of my stored value/vouchers?
    If you have registered for an account, you may login to your account via the BreadTalk Rewards Mobile App or via the web portal at www.breadtalkrewards.com and click on “Manage Card” (Card/Stored Value expiry) or “Vouchers Available” (voucher expiry) to view the respective expiry dates.

    25. What happens if my stored value/e-vouchers expire?
    The stored value and e-vouchers will be forfeited. Unfortunately, we are unable to refund any unused stored value or allow the redemption of any expired e-vouchers.

    26. Can I request for my expired package/discounted/complimentary e-vouchers to be extended?
    BreadTalk Rewards is not obliged to provide any extension to the expired e-vouchers and will not be liable for any unused e-vouchers. As our system currently does not provide reminder notifications for any expiring e-vouchers, users are encouraged to register for an account and perform regular monitoring of their e-voucher expiry date.

    27. Can I top up stored value or purchase e-vouchers for another Friend of BreadTalk Rewards?
    Yes, you can. For purchase of stored value, you may login to your account via the Mobile App or web portal at www.breadtalkrewards.com and click on e-Gift to send stored value to your friend via his/her email address. He/She will receive an email notification upon successful submission. For purchase of Kopi/Bun package, currently it can only be done via the purchase of a physical card at the participating BreadTalk or Toast Box stores.

    28. Can my BreadTalk Rewards Physical Card/E-Card be used in BreadTalk or Toast Box outlets outside of Singapore?
    No, this rewards program is uniquely catered to our geographical location at the moment.

  • ACCOUNT INFORMATION
    29. How can I view my account summary and transaction history?
    Your account information is updated real-time. You may view your account information by signing-in through this page.

    30. How do I update my personal particulars?
    Simply head over to the “My Profile” tab!

    31. Is it possible to have more than one (1) BreadTalk Rewards card? 
    Yes, you may register up to ten (10) BreadTalk Rewards cards with one account.

    32. What brands can the BreadTalk Rewards card be used at?
    The BreadTalk Rewards card can be used at all BreadTalk and Toast Box stores* in Singapore only.
    *excluding Jewel Changi Airport, Toast Box at Marina Bay Sands and outlets in Food Republic or Food Opera (313@Somerset L5, Causeway Point L4, ION, Manulife Centre, Parkway Parade, VivoCity L3 and Wisma Atria)

  • CONTACT US
    If you have further questions and can’t find your answers here, drop us a note at friends@breadtalk.com or call us at (+65) 6747 1211. We will come back to you soon!